We all know the term ’social media’, but what does it actually mean for businesses and what they do, rather than the individuals that work within those businesses? Researching the subject extensively throws up many definitions and strategies, many seemingly contradictory, but all slightly confusing. The clearest definition we have found so far is:  Social media is the name of the bucket that contains all the catalysts that enable people to collaborate and converse online – which is succint and straight to the point.

Businesses will be drawn to social media by its perceived cheapness, but then face the reality that although it is now ‘cheaper’ to launch initiatives, campaigns etc., utilising social media — it requires qualified and passionate people to make them successful. This will not be easy for many, as it raises a host of issues ranging from empowering employees & agencies to have direct contact with the businesses customers, to staffing up projects differently.

Businesses must realize they will require warm bodies and bright minds to successfully execute their campaigns; whether they are internal or external bodies is another issue altogether – more on that later.

After a great pitch on Friday that showcased our talents and highlighted our undoubted industry expertise, we are chuffed to bits to announce to the enquiring world that yes, we have indeed been appointed by the UK Timber Frame Association (UKTFA) as their new PR partners. With timber frame construction winning converts every day with its sustainable credentials it is an exciting time to get on board and we are looking forward to helping them get their message across in new and innovative ways.

We’re in the big second city now:

Birmingham Science Park

Faraday Wharf, Holt Street, Birmingham. B7 4BB

Tel: 0121 250 5770

Go on call us, we’d love to talk to you

It’s no good reciting the mantra ‘cobblers kids worst shod’ and hoping no one notices that whilst we preach the benefits of blogging as part of the total social media mix, we weren’t doing it ourselves.

It is quite a relief to be allowed to express oneself in more than 140 characters – it raises the spectre of stilted real life conversations where the brain evolves into an organ only capable of stringing 140 characters together at a time – a bit like talking to a footballer I imagine.

I read an interesting definition of Social Media the other day and thought I would share it. It defined Social Media as the name of the bucket that contains all the catalysts that enable people to collaborate and converse online – simples.

Welcome to WordPress.com. This is our first post and although it truly is another day, another blog, I promise we will write to inform, to amend, to entertain and above all to bring about world peace – oops, got a bit carried away there; we’ll come back to that later.